[読んだ] iTunes Store to add enhanced liner notes, extra media to album purchases

Digital music purchases have been dominating the market for some time now as physical CD purchases continue to fall. For Apple, a significant lead over the rest of the music proprietor world is not enough: according to the Financial Times, the company is now working together with the four largest record labels in the business to add new features to accompany digital music purchases through its iTunes Store in hopes of stimulating full album purchases.

Apple has formed an alliance with EMI, Sony Music, Universal Music Group, and Warner Music to bundle whole albums with perks like interactive booklets, digital sleeve notes, and video clips. By doing so, Apple hopes to increase sales of the albums over single track purchases, a sales model that has been immensely popular in the advent of digital music.

そういえばアルバム単位で買う必要が無くなったことがiTunes Music Storeの当初の売りだったような気もします。
でもアルバムで買ってもらった方がAppleに支払われるマージンが大きいんですね。
ならばアルバム単位で買ってもらうよう、テコ入れに乗り出すのは自然な流れかも。